Straight Pride? Maybe Not That Straight

June is Pride Month, so we did a deeper dive into what LGBTQ people are viewing on xHamster. And along the way, we found a few interesting things about straight people (hint: they’re not always that straight!)

According to a 2016 Gallup poll, only 3.8% of Americans identify as LGBTQ. That closely matches what our own survey of 11K xHamster users said, which clocked a little higher at — 4.06% identified as gay or lesbian.

And yet, only 67.7% identified as straight. Maybe researchers are asking the wrong question. Or maybe people are just more open when a browser is set to incognito.


As we’ve noted before, 22.4% of respondents self-identified as bisexual. And another 4.7% or so identified as “Other” — all of which leaves a lot of wiggle room when the lights are out.

That’s nearly 33% of the population — much closer to the 37% people with homosexual experiences identified by Kinsey in the 1940s.

And even the ones that identified as “heterosexual or straight” weren’t being entirely forthcoming.

We broke out the viewing patterns of those who identified as “straight,” “gay” and “bi” separately. (Remember, this isn’t mysterious traffic data — these are people self-reporting how they see themselves and what they watch.)

We asked each group what type of content they “commonly” watch. Here’s what we found:

Of straight respondents, the following percentages of purely heterosexuals reported watching LGBTQ content:

4.22% watch gay male porn
11.3% watch bisexual porn
29.67% watch lesbian porn
15.07% watch trans porn

“But, but, but” … say the Twinkie defensive. That’s straight men watching lesbian videos, and lesbians watching gay videos, just like in the K1ds Are Alright, right? Wrong.

Here’s how it is when we looked exclusively at men:
The numbers are pretty much the same.

Straight women are even more fluid.

And it’s worth noting that gay men watch less lesbian content than straight men watch gay male content. What letters should we use for that????

Maybe rather than creating a straight pride parade, straight people should just get a float in the gay one!

“No matter what people say about their sexuality, the data doesn’t lie,” says Alex Hawkins, Vice President of xHamster. “The survey shows that sexuality is a continuum, and that ‘straightness’ and ‘gayness’ are constructs that don’t actually match up cleanly with sexual desire. But that’s the beauty of sex and porn — we allow people to explore beyond labels.”

Either way, happy pride!